Best Gouache Paint: How to Choose, What to Buy, and What to Avoid

Gouache combines the opacity of acrylics with the blendability of watercolors, making it one of the most versatile mediums for artists. Whether you’re illustrating, designing, or just experimenting, choosing the best gouache paint can make all the difference in your results.

What Makes the Best Quality Gouache Paint

Before jumping into product reviews, it’s helpful to understand what separates best quality gouache paint from the rest.

High-end gouache offers a rich pigment load, which gives vibrant color payoff with minimal layering. It should also have excellent lightfastness, so your artwork won’t fade over time. A smooth, creamy consistency helps with easy blending and prevents brush streaks. And finally, true gouache should dry to a matte finish and be rewettable, unlike acrylic paints that lock permanently once dry.

If you’ve ever struggled with paint cracking or color fading, check your surface prep too. For example, prepping paper or panels similar to how you’d clean walls before painting can drastically improve adhesion and color vibrancy.

Best Professional Gouache Paint Brands

For artists who want professional-level performance, these brands are widely regarded as the best professional gouache paint options available.

Winsor & Newton Designer Gouache

Pros: Brilliant opacity, vibrant colors, buttery texture, and excellent lightfastness
Cons: Slightly expensive and highly pigmented, which can be challenging for beginners

Buy here: Winsor & Newton Designer Gouache Set on Amazon

This line is ideal for graphic work, posters, or illustrations where solid coverage and color accuracy are essential.

Holbein Artist’s Gouache

Pros: Extremely smooth texture, great opacity, wide range of vibrant colors, and beautiful Japanese-inspired palettes
Cons: Dries quickly on the palette, requiring efficient working time

Buy here: Holbein Artist Gouache Set on Amazon

Holbein is particularly well-loved for fine detail illustration, especially when painting on pre-primed panels like those used for painting wood paneling.

Schmincke Horadam Gouache

Pros: Highest pigment load among all gouache brands, super creamy consistency, and archival quality
Cons: Premium pricing and limited local availability

Buy here: Schmincke Horadam Gouache Set on Amazon

These paints are ideal if you plan to sell or exhibit your work long-term.

Best Gouache Set for Beginners

Beginners don’t need to splurge on full professional sets. Instead, look for the best gouache set for beginners that offers a mix of affordability and usability.

Arteza Gouache Paint Set

Pros: Budget-friendly, bright colors, and comes in a large set perfect for experimenting
Cons: Whites can be less opaque; some tubes may dry if not sealed tightly

Buy here: Arteza Gouache Paint Set on Amazon

Pair these with good brushes and learn how to make paint dry fast between layers so you can build up colors cleanly.

Daler-Rowney Designers’ Gouache Set

Pros: Real designer gouache at an affordable price; excellent opacity and blendability
Cons: Slight variation in consistency between colors

Buy here: Daler-Rowney Designers Gouache on Amazon

This set is widely used by students and hobbyists and is often sold at Hobbycraft stores.

Hobbycraft Gouache: Affordable but Limited

Hobbycraft gouache is a good option for beginners who want to explore the medium before upgrading.

Pros: Affordable, accessible in UK stores, and covers well when applied thick
Cons: Lower pigment strength, occasional mold issues if stored poorly, and weak whites

Buy here: Hobbycraft Gouache Paints 12 Pack

If you’re just practicing on scrap boards or testing color palettes, Hobbycraft is a cost-effective way to learn without wasting expensive paint. Once you get more confident, move on to professional lines for better consistency.

Japanese Gouache Paint: A Unique Option

Japanese gouache paint brings a distinctive character thanks to subtle hues and smooth texture.

Holbein Irodori Series: Inspired by traditional Japanese seasonal colors
Turner Japanesque Acrylic Gouache: Vibrant colors with a durable acrylic base

Buy here: Turner Japanesque Acrylic Gouache Set on Amazon

If your work focuses on delicate, layered illustration, these Japanese sets offer beautiful muted tones. They pair well with durable surfaces like primed boards, similar to prepping surfaces for painting interior doors black.

Best Acrylic Gouache Paint

Best acrylic gouache paint dries matte like traditional gouache but becomes waterproof, making it perfect for commercial design work or murals.

Turner Acryl Gouache: Strong coverage, intense pigments, and fast drying
Holbein Acrylic Gouache: Velvety texture, no color shift, and highly durable

Buy here: Holbein Acrylic Gouache Set on Amazon

Acrylic gouache is ideal for artists who don’t want their layers to re-activate when painting over them.

Common Gouache Problems to Avoid

Even the best gouache brand can fail if misused. Here are common mistakes:

Applying gouache too thick can cause cracking, especially on hard panels. Cheap gouache can fade fast, much like how low-quality wall paint deteriorates if you don’t use primer correctly. Color shifts from wet to dry can happen, so always test swatches first. Poor storage can cause tubes to dry out or develop mold.

Proper technique and storage will help preserve your gouache investment.

Best Gouache Brand for Different Needs

Here’s a quick breakdown to help you choose the right brand:

Professional archival work: Holbein, Schmincke, Winsor & Newton
Mid-range and good value: Royal Talens, Turner, M. Graham
For beginners: Arteza, Daler-Rowney, Hobbycraft
For Japanese-inspired tones: Holbein Irodori, Turner Japanesque
For durability and water-resistance: Turner and Holbein acrylic gouache

Final Thoughts

Choosing the best gouache paint depends on your goals and workflow. Professionals will appreciate the consistency of Holbein, Schmincke, or Winsor & Newton. Beginners can experiment affordably with Arteza, Daler-Rowney, or Hobbycraft sets. If you want quick-drying durability, acrylic gouache from Turner or Holbein is worth exploring.

Once you’ve picked your set, use heavy paper, quality brushes, and good prep techniques. With the right combination, even budget-friendly gouache can deliver stunning professional results.